Time: 12:05 – 12:30
Session: Working in Sport

Winning off the Field of Play: Where Psychology Really Lives in Coaching

Speaker Profile

Dr Jen Coe is a sport psychologist and Senior Lead in Workforce Development at The Football Association, specialising in psychologically informed coach development and learning environments. She has extensive experience working within professional football, including leading performance wellbeing and psychosocial support in the women’s game.

Alongside her role at The FA, she works through her consultancy, supporting coaches and athletes across elite and developmental settings. Drawing on her background as an international athlete and coach, her work focuses on integrating psychology into everyday coaching practice and advancing performance through wellbeing.

Overview

This session explores the often unseen psychological processes that shape performance within everyday coaching practice. Rather than focusing solely on structured interventions, the talk highlights how psychology is embedded in the small, moment-to-moment decisions coaches make.

Using applied examples, the session examines how factors such as language, timing, and presence influence athlete confidence, motivation, and trust. It encourages coaches to recognise the impact of their everyday behaviours and provides practical strategies for making small, intentional adjustments that enhance both performance and wellbeing.

Grounded in applied psychology and real-world coaching contexts, the session offers accessible and immediately usable insights for those looking to integrate psychology more effectively into their practice.