Dr Danielle Adams Norenberg is an ex-international swimmer with over 15 years’ experience as a Sport Psychologist having supported multiple medalists at Rio 2016, Tokyo 2021 and as a TeamGB HQ Psychologist in Paris 2024. She is Head of Psychology for the UK Sports Institute, leading a team of 26 sport psychologists working across multiple British Olympic and Paralympic programmes. Danielle is HCPC registered and holds a BSc in Sport Science (NMSU), MSc in Performance Psychology (University of Edinburgh) and PhD in Sport Psychology (Brunel University) and has a research portfolio in attention mechanisms of elite sports performers, psychological priming, and pressure training. In her work, she facilitates the creation of high-performance environments that support psychological growth in people for them to deliver optimally when it matters most.