Willie is Pro Licence Coach who has been working in football since 2007 (full-time since 2012), at clubs such as Manchester United Women, Leicester City Women and Everton Women. Having worked in youth and senior football, mens and women’s game, he has continually tweaked how he does things, in terms of playing principles, training methodology and ways of working to suit the level and the environment Willie finds himself in.  

 

What is the individual athlete’s Why? What is their motivation? Does it tie in with their teammates? Is there a common thread that can allow EVERYONE to thrive? How do we as managers/head coaches/leaders find ways that allow every individual to maximise their potential and what are the challenges of accommodating every individuals development in a team sport?