Following the ICRM-tradition established by David Ballantyne, University of Otago, we intend to stimulate true dialogue and invite participants to discuss and disseminate their views and expertise on all facets of relational connections in the 21st century market place.

Participants are encouraged to submit their best work, whether it is empirical, conceptual or applied.

Conference papers and poster presentations are expected to reflect state-of-the-art insights into different aspects of relationship marketing.

In particular, we seek innovative and meaningful special session proposals that seek to expand the boundary of current relationship marketing theory and practice.

Participants may wish to consider the following ideas for papers

  • Sustainability, consumption, and society
  • The ‘green consumer’ versus conventional consumers
  • CSR in relationship marketing
  • Social media and digital technologies
  • Technology and its impact on relationships
  • Impact of web 2.0/3.0/Twitter and emerging media on relationship marketing
  • Building relationships in virtual environments
  • Services and customer loyalty
  • Gender differences
  • Creating lasting relationships in the service domain
  • Relationship Marketing and Service-Dominant Logic
  • Relationship dissolution and relationship recovery
  • Suitable methodologies for exploring relationship marketing in different settings

Please submit either a paper or a proposal for a debate, panel discussion, poster presentation, or special session by 16th June 2014.

The best three papers that are embedded in a supply chain setting will be reviewed for potential publication in “Supply Chain Management – An International Journal”. This journal is ranked 3* in the ABS Ranking List.

The Technological Forecasting and Social Change journal has issued a call for papers for 2015 on ‘Agrifood Security and Technological Change’. The topic includes aspects of sustainability and consumption. The editors will consider papers from the ICRM for a special edition.

Guidelines for submissions can be found on the submission page and all deadlines can be found on the deadlines page.

Discussion time will be built into the agenda to encourage on-going dialogue and relationship building amongst participants.

If you have any questions, please send an email to .

Best Paper

The organisers will present an award for the best colloquium paper and for the best submission from a doctoral student.