Newcastle University

NEWS FLASH - Philippe Kern of KEA Associates (the top European consultancy on creative industries in Brussels) and Andy Pratt from Kings College London will be Keynote Speakers at this event.

 IF YOU SCROLL DOWN TO THE BOTTOM OF THIS PAGE, THEIR PRESENTATIONS ARE NOW AVAILABLE FOR BROWSING

This conference is very much open to people who do not want to give a paper; if you want to attend please contact Jenny Hasenfuss below; although fees still apply. 

 

Conference Summary:

 The proposed conference follows on from ongoing discussions and partnership development with Beijing International Studies University (BISU) around establishing an international Forum with a focus on the creative and cultural industries. The 2^nd International Cultural Trade Forum was hosted by BISU in June 2011 and was attended by four representatives funded by HaSS, one each from APL, GPS, NUBS and SACs. Newcastle University now has the opportunity to host the 3^rd International Cultural Trade Forum While the theme for the 2012 event differs from the first two, the idea of bringing together academics, practitioners in and administrators of the creative and cultural industries, government officials and private sector representatives that have an interest in these industries and social renewal remains the key reason for hosting the forum.

 

The creative industries and the creative business sector are increasingly recognized by policy makers and governments around the world as vitally important to the regeneration and economic growth of regions and whole nations. As such the creative industries are also influential in the production of contemporary culture and cultural artefacts of many kinds from films and electronic games to tourism and leisure, landscape, urban design and heritage management to imagined futures and packaged pasts. The creative industries will contribute enormously to the regeneration of formerly industrialized societies but will surely produce their own dysfunction, their own crises of identity and space and their own domains of political contestation. As such, strategists, policy makers, managers, and entrepreneurs all need to better understand creativity’s core ingredients to recognise both its rewards and its limitations in promoting social renewal and regeneration.

 

The forum provides Newcastle University with an outstanding opportunity to fulfil its civic university mandate by bringing together a range of different individuals and organizations from across the North East of England together with our partners from Beijing to discuss the part the creative economy plays in social renewal here and to foster and mediate new international partnerships in the creative industries. With entrepreneurialism providing one solution to the current crisis in employment for Newcastle University graduates, the forum will also provide the opportunity for our students to learn from successful creative industries practitioners about how to fashion a future in the rich diversity that is the creative economy.

 

 

Aims and Objectives:

• To provide an understanding of the concepts of creativity, creative industries, creative personalities, creative/cultural/heritage organizations, and the cultural economy.
• To enable participants to identify, analyze, discuss and debate the broad range of perspectives and practical issues concerning the nature of creativity, culture and heritage.
• To encourage participants to critically evaluate the determinants of competitiveness stemming from understanding and effectively managing creativity (including their own) in the globalised business world.
• To equip participants with the knowledge needed to improve their perspective about creative industries and cultural economies.
• To enable participants to reflect on the processes of managing creative practices (including their own).
• To debate the broad range of advantages for enterprise and national competitiveness through effective social renewal.
• To provide a forum for critical engagement with the cultures, artefacts and anxieties of renewal through the creative industries.
• To encourage participants to reflect upon the distinctive characteristics of cultural trade and creative products
• To allow participants to evaluate the main factors and bolstering mechanisms which will foster and develop creative and cultural industries

 

 

Who Should Participate?

• Academics and Researchers in Higher Education
• Cultural/Heritage/Creative Industries, managers, entrepreneurs, employers, employees 
• PhD researchers
• Government officials and policy makers
• Entrepreneurs and SME owners in the marketing of creative and cultural products
• Creative Individuals

 

Panel Sessions

 

Anxieties of Renewal: Imagined Utopias

Artefacts and Mediums of Renewal: Arts, Popular Culture and Design

Creative and cultural industries in regionalism and Social Renewal

Creativity and cultural trade: key factors in bolstering the industry

Creativity, Passion and Entrepreneurship

Cultural Heritage as a Driver of the Creative Economy

Globalisation on Creative Industries: Case Studies

Local, Regional and National Governments and Universities in Social Renewal and the Creative Clusters

Projecting Change: Branding, Soft Power and the Post-Industrial Future of North East England

Reform within the culture industry in China: key challenges and issues

Rise of Digital Industries: Entrepreneurialism in the New Creative Industries

 

Panel Session 1: Anxieties of Renewal: Imagined Utopias

Panel Session 2: Artefacts and Mediums of Renewal: Arts, Popular Culture and Design

Panel Session 3: Creative and cultural industries in regionalism and Social Renewal

Panel Session 4: Creativity and cultural trade: key factors in bolstering the industry

Panel Session 5: Creativity, Passion and Entrepreneurship

Panel Session 6: Cultural Heritage as a Driver of the Creative Economy

Panel Session 7: Globalisation on Creative Industries: Case Studies

Panel Session 8: Local, Regional and National Governments and Universities in Social Renewal and the Creative Clusters

Panel Session 9: Projecting Change: Branding, Soft Power and the Post-Industrial Future of NorthEast England

Panel Session 10: Reform within the culture industry in China: key challenges and issues

Panel Session 11: Rise of Digital Industries: Entrepreneurialism in the New Creative Industries