#FashionConferenceNCL

#FromNCL

Locking down the Fashion Sector? Exploring Resilience and Restriction

Dates: Tuesday 20^th – Thursday 22^nd April 2021

Outline:

Alongside many industries the fashion sector has faced extremely challenging and difficult circumstances as a consequence of the coronavirus pandemic. In light of various ‘lockdown’ measures in the UK and Internationally, the various interconnected spheres of the fashion industry have been forced to adapt, ‘pivot’ and evolve at lightning speed. Many ‘traditional’ practices across fields of production, promotion and consumption have been disrupted, problematised and digitised. These shifts and adaptations have posed challenges both to individual, cultural, organisational and commercial activities/enterprise.  However, much of this ‘migration’ or change can also be seen as an inevitable or forcible ‘evolution’ of pre-existing strategies being adopted prior to Covid-19 (sustainable/ethical production/consumption, the ‘slow’ movement, ‘m-commerce’, ‘e-tail’ and influencer marketing etc). The conference provides a critical, creative and interdisciplinary discussion space for academics, researchers and industry professionals to explore, examine and evaluate the agility, innovation, practicality and longevity of ‘flexible’ and ‘covid-evolved’ fashion processes across industry contexts (design, production, promotion, retail & consumption).  

The conference is committed to highlighting the work of individuals from diverse backgrounds and experiences. Preference will be given to panels that reflect this commitment to diversity and inclusion.

 REGISTRATION IS FREE BUT ESSENTIAL AS SPACES MAY BE LIMITED. TO REGISTER PLEASE EMAIL stephen.walls@newcastle.ac.uk

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